It seems some auto brands will go to any lengths to get their new cars noticed.
Or in the case of General Motors, any heights. To help promote their new Chevrolet Sonic/ Aveo, they have filmed it going through some rather extreme situations.
These include bungee jumping, and even, as you can see below, skydiving.
The brave new campaign is designed to attract younger drivers. However, with just over 12,000 views on YouTube so far since it was launched on October 19, it has not quite taken off just yet.
But it certainly a spectacular ad and well worth a look.
For more information about the Sonic (USA)/ Avero (Europe), click here.