The Commercial Kings, Rhett & Link, are back with a new commercial - and this cracking campaign will make you feel even more uncomfortable than their usual ads.
It's for the Ryan Lee Chiropractic Center, in Los Angeles, and essentially consists of the eponymous Lee cracking the bones and contorting the bodies of a number of his patients.
His tagline is "Gentle. Comfortable. Professional" - but by the looks of the terrified faces of the array of attractive ladies he has on his table and the sickening, bone-crunching noises that accompanies every procedure he makes, I'm not so sure about the second adjective.
However, as always, The Commercial Kings have come up with an ad that is far more watchable than it should be.