Unofficial Music Video Goes Viral Due To A Certain Star Appearance

Want to know how to top the Viral Video Chart? Well, read on....

We don't normally write about music videos on the Meme Machine, but in this particular case we have made a special exception. 

Why? I hear you ask. Well, the fundamental reason is this social video has flown to the top of the Viral Video Chart with over 4.9 million views in just 3 short days. 

The key to this particular video's success is that it stars pop mini-god Justin Bieber, his girlfriend Selena Gomez and a bunch of their friends. This isn't, however, a Bieber track, it's the unofficial music video for "Call Me Maybe" by Carly Rae Jepsen.

Now, if that's not a celebrity endorsement, I don't know what is. If Justin Bieber publicly likes it, you know his billions of "Beliebers" will be on-board soon.

We expect to see a lot more from Carly Rae Jepsen on the VVC in the weeks and months to come. As long as she stays mates with Master Bieber, her videos will always attract attention. 

So there you have it, if you want social video success, just get Justin Bieber to star in your video. Simple.

Mind you, good luck getting hold of him. I believe he lives here.

Castle Returns To Rule Over The TV Schedule

Castle returns this week for its second series on Channel 5.

Nathan Fillion’s crime-author-turned Monk-like-detective (to be clear, we mean Monk as in Detective Monk from the TV series Monk, not a guy who wears a robe and lives in a monastery), is back in action and ready to make Detective Kate Beckett’s life a living hell all over again.

The promo is effectively a glimpse into the self-obsessed psyche that inhabits Richard Castle’s skin: cool music, suave suit and a lady whispering his name as she seductively strokes a pool cue.

It’s only when the promo is turned on its head that we remember what’s great about this series, the oft-seen juxtapositional double act is well balanced, leading to great tension and humour between Castle and Beckett.

The 1-minute promo encapsulates this notion perfectly, using a sudden transition of scene to remind the audience of the series’ tone and the dynamic of the relationship between the two protagonists.

Throw in a couple of visual nods to American Beauty and we’re ready to welcome Castle back into our homes. Castle returns this Friday at 10pm, on Channel 5.

Can An Advert For Drain Cleaner Really Be Sexy?

Everyone knows that sex sells, but can it really do its magic on drain cleaner? 

Liquid Plumr certainly seem to think so. Their latest ad has more sexual innuendos than the average Carry On film. 

Now, this is no mean feat. After all, this is a commercial for a product which you buy when your sink or shower drain gets too full of filth, hair, grime and everything else disgusting. Not exactly a sexy picture, is it? 

But then, with a little marketing magic, the clever creatives behind the campaign have successfully sex'd it up a notch or two. Oh, and before you start! Yes, it really is an official ad. 

Whether this effort causes a rush to the domestic products isle in your local supermarket, we will just have to wait and see.

But it's a pretty good effort. The video has already attracted over 500,000 views on YouTube since it was uploaded on February 9.

(Note the price of the melons in the background as the man smells them.) 

90-Year-Old Grandma Shakes Her Bones To Whitney Houston

What do you think you will be doing if you manage to reach the ripe old age of 90?

Personally, I am envisioning long spells spent huddled in my favourite, snug armchair. During which time I will mostly be eating chocolate, delivering withering judgments on modern life and basically waiting for death. So not much different to my 30s, really.

One thing I won't be during the nervous nineties is dancing around my room like a loon - even if it is a tribute to the late Whitney Houston. 

Thankfully, the wonderful Jeanne does not have the same issues as me. Why? Because if she did we would not be treated to this fantastic video of her strutting her stuff to the Houston classic 'I Wanna Dance With Somebody'.

You see, as you can tell from her Facebook page, 90-year-old Jeanne is not one for slowing down in her winter years - and she intends to have some fun.

In the meantime, we can all take a little bit of inspiration from her energy and sense of fun. Even if we choose to do it from the comfort of our armchairs. 

Cheeky Orange Fitness Ad Cracks Nut with Butt

A gorgeous girl wearing not very much and a slow, sensual soundtrack.  It's a combination that never fails to grab an audience's attention, even if it has very little to do with the actual product it is supposed to be promoting.

Sometimes, though, the product is the perfect excuse for a show of flesh. Gym membership is one of those products. This cheeky little ad for Russian gym chain Orange Fitness is a fine example.

After all, what could be a more perfect motivator for joining the gym? An eye-catching lovely promises sensual encounters with beautiful people, while gently mentioning that your love handles wouldn't look so hot strutting around in your undies.

So far it all makes sense.  But let the video play on and the sassy minx reveals some of the cracking new skills that can only come from commited gym-going. She cracks open a nut with her buttocks, which is just as unattractive as it sounds. 

Despite this, it certainly makes the point and sets us up nicely to reveal the brand. This is a very memorable ad, but we done wonder how hygenic it is.

Naked Ambition Drives New Interactive Peugeot Ad

Peugeot's new interactive ad campaign for the 208 certainly has balls. 

Called 'Let Your Body Drive', the daring ad puts you in the shoes (if he had any) of a naked South African guy after he is forced to wander the streets after being caught cheating on his girlfriend.

The commercial plays out a number of scenarios in which you decide which path he takes. One false step, and the video will end. Choose all the right options, and he ends up in the arms of his beautiful (if slightly annoying girlfriend) again.

So what's a nude, philandering South African got to do with the new Peugeot? Well, according to the French auto manufacturers, the message is clear: the Peugeot 208 is the car for those seeking intense sensations.

And there are certainly plenty of them to keep you amused on your journey, including cheeky kids on bikes, irate Chinese store owners and some pixilated privates. 

The entertaining interactive campaign is the follow-up to the highly successful Peugeot's Motion & Emotion Show, filmed in Rio de Janeiro back in December 2011, which attracted over 5.3 million views on YouTube.